Made from the finest ingredients over the past 25 years, Magnum celebrates its Silver Anniversary in 2014 as the world’s first premium hand-held ice cream that allows you to indulge in remarkable pleasure any time. From the original pinnacle of pleasure, The Magnum Classic, to the latest palate tantalisers, Magnum Pink and Black, and even sneaking treats on the side with the Magnum Mini range, each Magnum promises pleasures seekers an indulgent treat of the highest order. Today, every Magnum bar still holds true to this promise with its smooth silky ice cream dipped in thick quality Belgian chocolate that cracks open with indulgence at every bite.