The Nebraska Beef Council (NBC) is focused on strengthening beef demand in the global marketplace by coordinating and executing programs in the areas of promotion, research and education.  Programming with retailers, foodservice operators, nutrition influencers, and more is the emphasis of NBC’s daily work.  Foreign marketing is also an essential component of the overall strategic plan.  NBC is funded by the Beef Checkoff which a federally mandated law as part of the 1985 Farm Bill that requires $1 to be collected every time an animal is sold in the US.  The Board of Directors is comprised of nine beef producers that are elected by producer peers in their district to serve on the NBC.