Working in partnership with the industry and government, Meat & Livestock Australia (MLA) seeks to achieve a profitable and sustainable red meat and livestock industry for all.  This producer-owned company provides research and development (R&D) as well as marketing services to nearly 46,500 of its livestock producer members and support Australian meat's end-users, retailers and trade through educational and promotional activities. Striving to ensure the meat meets the community and consumer expectations, we can be reassured that quality, healthy and safe red meat from the clean and natural pastureland of Australia.