Li, Life Inspired, is Asia's brand new, groundbreaking, 24-hour lifestyle television channel in true high definition. A first in the region, Li broadcasts pan-regionally across Asia with an expanding footprint. Li boasts a vibrant stable of world-class-quality, first-run entertainment across five key programming pillars of food, home, wellness, travel and style. A gatekeeper to the world of inspirational living, Li serves as a personalised 'Asian lifestyle editor' for all trend seekers. The channel is owned by Li Tv International Limited and operated by Li Tv Asia Sdn. Bhd., with its operating headquarters in Kuala Lumpur, Malaysia and regional operating offices in Singapore and Hong Kong.