Mr. Zuraimi Bin Jumaat is the Executive Director of Pure and Good Management Pte Ltd. Mr. Zuraimi has led small-and-medium-enterprises (SMEs) in Halal market development and compliance for the global market.With his vast experience in the halal industry, Mr. Zuraimi has provided insight on the global halal perimeters and assisted government agencies, non-profit organisations and SMEs to tap into the halal industry through the creation of a sustainable framework.

Prior to being the Executive Director of Pure and Good Management Pte. Ltd, Mr. Zuraimi was formerly from the Halal Certification Strategic Unit of the Islamic Religious Council of Singapore (MUIS), and previously was the Halal Consultant for Waress Halal Limited. With more than 15 years of experience in working with the statuatory board and in private practice, he has managed more than 400 companies in halal business processes and attaining certification for their MUIS HalMQ systems. His experience covers from private companies to various government bodies, namely in Singgapore, Malaysia, Indonesia, China, Canada, Thailand, Japan, Taiwan, Middle-East and Croatia.

Mr. Zuraimi has made contributions through community service. He has participated in various community services in areas like the Marsiling Citizen's Consultative Committee and Fuchun Community Club Management Committee. He was formerly the Organising Secretary for People's Action party of Marsiling.