Euphoria Wine Club philosophy is based on emotions & experiences revolving around the aura of wines of direct consumer centric. For  the  regular  social  wine  experience  sessions,  we  bypass  the  usual  wine  tasting format,  unnecessary  snobbery  &  excessive  jargon  and  focus  instead  on  pure experience with emphasis on social & conviviality which is what wine is all about! A  discovery  of  experience,  awareness  and  influences,  embracing  social  emphasis rather than concentrating on technicality alone!